The Jeep Wrangler is one of the most iconic and recognizable vehicles in the world, and it has just reached a remarkable achievement: 5 million sales since its debut in 1986. The five-millionth Wrangler, a 2023 Jeep Wrangler 4xe Rubicon 20th Anniversary Edition in Earl exterior paint, was sold to a customer in Camden, New Jersey, who will receive $5,000 worth of Jeep Performance Parts (JPP) by Mopar and lifetime Jeep Wave customer care benefits.
The milestone coincides with the introduction of the all-new fifth-generation 2024 Jeep Wrangler, which will be sold in markets around the world, and the launch of the "Famous for Freedom" global marketing campaign featuring the celebrated 1995 track "California Love."
A legacy of off-road capability and open-air freedom
The Jeep Wrangler traces its roots back to the original 1941 Willys MB, which was designed for military use during World War II. The civilian version, the CJ, followed in 1945 and became popular for adventurers and enthusiasts who wanted to explore the outdoors. The first Jeep Wrangler, with the model code YJ, entered the production line 37 years ago at the American Motors Corporation factory. It replaced the CJ and continued the legacy of off-road capability and open-air freedom that defined the Jeep brand.
The Wrangler has evolved over five generations, each improving on the previous one in design, performance, technology, and safety. The second generation TJ model, introduced in 1997, featured a coil-spring suspension and a round headlight design that recalled the classic Willys. The third generation JK model, launched in 2007, was larger and more refined than its predecessors, offering more comfort and convenience features. The current JL generation, which debuted in 2018, is the most advanced and capable Wrangler yet, with a lighter and stronger body, a longer wheelbase, and more efficient powertrains with hybrid options.
The Wrangler has also spawned several special editions and variants over the years, such as the Rubicon, which offers enhanced off-road features; the Sahara, which adds more luxury and style; the 2024 Jeep Wrangler Willys, which pays tribute to the original military Jeep; and the Rubicon 392, which boasts a powerful V8 engine. The Wrangler has also inspired other models in the Jeep lineup, such as the Jeep Gladiator pickup truck and the upcoming Jeep Wagoneer and Jeep Grand Wagoneer SUVs.